Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. Competing in overcrowded industries is no way to sustain high performance. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [W. Chan Kim, Renee Mauborgne] on * FREE*. : Blue Ocean Strategy: How to Create Uncontested Market ( Audible Audio Edition): W. Chan Kim, Renee Mauborgne, Grover Gardner, LLC.

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The book has some clever business frameworks, useful and innovative, but don’t expect anything more sophisticated than the classical Porter 4 forces.

May 07, Alexandre Klaser rated it really liked it Shelves: In order to fulfil the target you can compete on pricing. Though the methodology of thinking in “blue ocean” terms has merit and I plan to test it out in the field with my own clients, the latter chapters on implementation are ny weak compared to the literature out there on managing change, leadership, etc.

Fortunately for Blue Ocean Strategyit tends towards the latter.

This, in turn, requires a shift of attention from supply to demand, from a focus on competing to a focus on value innovation — that is, w.chn creation of innovative value to unlock new demand. That is the saddest side effect of this international best seller. Which factors should be raised well above the industry’s standard? The firms that do this, and the examples in the book, have not escaped competition and there advantage does not last for very long on average.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

The authors provide case studies on how some companies left their “bloody-red” oceans of competition for completely open blue oceans where they were unique. With curiousity I bought this book to find out what is this so famous new marketing strategy?!?!? Please enter your name here. The book deals with the idea of providing something to people which others are not and in some cases not providing something others are providing.


There are many questions for you to ask yourself about your business. Retrieved March 18, This seems to be a research project that yielded some similarities between successful companies.

Blue Ocean Strategy – Wikipedia

Blue Ocean Strategy is a marketing theory from a book published in which was written by W. Some examples of maubortne that may have created new market spaces in the opinion of Kim and Mauborgne include: The main idea is pretty good and there are lots of good cases I had no idea about the Yellowtail wine story!

T Blue Ocean Strategy: Refresh and try again. Save my name, email, and website in this browser for the next time I comment. Brand and communication are taken for granted and do not represent a key for success.

Blue Ocean Strategy (BOS)

So here are the parameters upon which I see the book. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.

December Learn how and when to remove this template message. The book idea is to give your customers better services without any head-to head competition. The four actions framework aids in eliminating the trade-off between differentiation and low cost within a company.


Do rwnee focus on your existing customers because they are relatively happy anyway, and competition is stiff; focus on getting new customers instead as they are the Blues.

What needs do they have that you could meet? We first introduce a set of analytical tools and frameworks that show you how to systematically act on this challenge, and, second, we elaborate the principles that define and separate blue ocean strategy from competition-based strategic thought.

Blue Ocean Strategy by W. Chan Kim and R. Mauborgne | ToolsHero

Blue Ocean Strategy 4 21 Jul 02, There is ample opportunity for growth that is both profitable and rapid. Go into the field to maubkrgne the 6 paths to creating blue oceans. Suppose that your target is to book contracts each month. Activity Log December 29, The third and final part describes the two key implementation principles of blue ocean strategy including tipping point leadership and fair process. Examples are provided of firms that have done this and suggestions are made about how to copy them.

Eliminate blocks to utility across the buyer experience cycle purchase, delivery, use, supplements, maintenance, disposal.

Blue Ocean Strategy its just a good read if you enjoy business strategy that will enrich your business knowledge. Everything in this book is common sense.