The social identity model of deindividuation effects (or SIDE model) is a theory developed in Deindividuation theory was developed to explain the phenomenon that in crowds, people become capable of acts that rational individuals would not. This chapter challenges traditional models of deindividuation. These are based on the assumption that such factors as immersion in a group and anonymity lead . Reicher, S.D., Spears, R. and Postmes, T. () A Social Identity Model of Deindividuation Phenomena. European Review of Social Psychology, 6,

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The proposition that situational norms influence what happens in groups was also addressed by Reicher In a few instances, making the individual more identifiable may strengthen social scial.

Russell Spears 62 Estimated H-index: The experimenter explained that the time limit to complete the test was five minutes, but he would return in ten minutes because he would be administering the test to the other subjects. According to the differential self-awareness theory, only private self-awareness is related to internal focus i.

A Social Identity Model of Deindividuation Phenomena

It was concluded that the deindividuation process reduced self-awareness and altered not only cognitive but also affective processes, which may cause antinormative behavior. Social Psychology and Language. The Journal of Social Psychology, — A social identity model of deindividuation phenomena. Johnson and Idebtity proposed that aggressive behavior may have occurred much more often due to cues provided by clothing about the most appropriate way to behave than due to deindividuation per se.


Paralanguage and social of CCTV or electronic tagging.

Anonymity also has strategic consequences: In Proceedings of the 2nd international conference on digital interactive media in entertainment and arts— Deindividuation may be described as the situation in which individuals act in groups and do not see themselves as individuals, thereby facilitating antinormative behavior. Therefore, when there is a larger number of other customers present and the attention of the salespeople is not focused on one individual, individuals would be more comfortable spending time in the store without feeling a commitment to buy something.

Social identity model of deindividuation effects

Cheating moel networked computer games: Personality and Social Psychology Bulletin27, — Hence a social identity model of deindividuation SIDE is outlined. Today, SIDE is used to explain the effects of anonymity and social isolation in various contexts. The proposition of the deindividuation state by Zimbardo may have promoted investigations of the intrapsychic aspects of deindividuation.

Future directions It is essential to highlight the importance of integration between the social dominance and deindividuation theories of Guegan et al. This finding confirmed the hypothesis that anonymity was related to aggression and that discriminative stimuli did not exercise an influence on behavior resulting from deindividuation conditions.

According to SIDE, the variables that cause deindividuation minimize opportunities to highlight individual differences, emphasizing the group aspect of the situation. The Bruce Publishing Company. The impact of email on collective action: In both situations, group members transgress social norms that they may not transgress if they were alone.

Whereas Prentice-Dunn and Rogers dwindividuation a result that deindivlduation their theory at that time, Prentice-Dunn and Rogers conducted a similar experiment with similar instruments and found evidence of a more specific theory.


The crowd, in his position, constitutes a single collective being that is guided by a mental unity and a collective soul that makes individuals feel, think and act differently than they would independently. Deindividuation, impulse and chaos.

Why are there riots among soccer fans?

These factors do not produce a loss of self as proposed by deindividuation theory. Effects of self-awareness on antinormative behavior. Therefore, the advancement of data analysis techniques contributes to knowledge of a phenomenon that is not directly observable, such as deindividuation, because factor analysis made it possible to propose a more specific theoretical model for this concept.

Psychological Bulletin,— This reduces inner restrictions and makes room identify antinormative behavior.

Social identity model of deindividuation effects – Wikipedia

Towards a Cognitive Redefinition of the Social Group. By implication, a loss of accountability does not result in the disinhibited or random anti-normative behaviour of individuals that deindividuation theory is concerned identkty.

Thus, members of a dominated group are usually perceived as deindividuated aggregates that is, devoid of individualizing featureswhereas dominant groups are regarded as composed of separate individuals and are individuated. Half deindivixuation the participants were in an experimental condition self-awareand half were in a control condition not self-aware.

Anonymity affects both the task and social aspects of online communication including information exchange, decision making, and relationship development.